SEO is no longer optional for today’s businesses; in fact, it’s inextricably threaded into social media, web design, and ad campaigns. If you don’t have the personnel or inclination to manage SEO in-house at your business, though, there is a solution.
Read on to learn about the whys and hows of outsourcing SEO.
Why Outsource SEO Services?
SEO is a constantly changing landscape. Google and other search engines can change their algorithms several times a year, and staying on top of trends is a must.
If you’re a small or medium-sized business, you may simply not want to do that. It’s also entirely possible to do SEO wrong. If you don’t have the time to put into it or the knowledge of how to get started, you could tank your company’s online presence.
Focus on Your Core Business
Even if you’re good at digital marketing, you probably didn’t get into business to parse keyword charts or develop backlinks.
By outsourcing SEO and going with a white label SEO company, you can get your time back and stay focused on what you do best.
Your business could bring on a full-time SEO expert. But that would require hiring, paying someone a full salary and benefits, and maybe still not having the capacity to get all your tasks done.
By going with a quality white label SEO firm, you pay for only the services you’ve contracted for, and you can add to the contract when it makes sense for your business. You’re also given a firm completion date that they will honor.
When compared to the cost of having your business hire or cross-train to do SEO, outsourcing just makes financial sense.
What to Look For in an SEO Reseller
Once you’ve made the choice of outsourcing SEO, how can you find a firm that you can trust?
Realistic, Measurable Goals
The internet is full of fly-by-night digital marketing firms who promise you the moon and the stars but simply can’t deliver. They take advantage of managers and business owners being inexperienced in the field.
Instead, you want an SEO reseller who is honest with you about what they can deliver and in what timeframe. They should set clear targets for themselves and tell you how those targets are measured. That means you can keep an eye on their work.
When you hire a reseller, they should offer regular status update phone calls or meetings on a consistent schedule. They should also have a clear point of contact in the company for all your questions and concerns.
And when they do talk to you, a good company won’t try to shake you off with a stream of digital marketing terms. They’ll take the time to explain unfamiliar terms and concepts to you.
It’s not only possible to outsource SEO, but doing so also has great benefits for small and medium-sized businesses.
If you’re curious to learn about what we can do for your business, get in touch with us!