Decide which avenue is right for your business. Client-facing support vs fulfillment only.
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| Visit 51Blocks | Get Started | |
| Account Manager Positioning | Client-facing | Fulfillment Only |
| Availability | 2-4 hours avg. response time (M-F, normal business hours) | 1 Business Day Turnaround |
| Strategic Support | Dedicated Client Success Management Team, Operations Support, Sales Support for closing calls (see below!) | Knowledge Base + Strategy Decks only |
| Approval Process | Yes | None. Fulfillment only is auto-approved to be implemented. |
| Monthly Reporting/Strategy Calls | Yes | None |
| Special Research Request | 3-5 days on demand | None |
| Dedicated Inbox & Branded Communication | Yes | No – support@adash.io will be used as our access point & communication. |
| Onboarding & Access Points | We’ll reach out and follow up as needed. | Partner responsibility to collect and follow up. |
| Expectations | We’ll set & manage for every campaign & project. | You set & manage. |
| Branded Reporting | Yes | No. aDash branding will be used for all reporting. |
Are you looking for additional client support?
We hire the greatest people from all over the world at 51Blocks. To maintain quality and performance standards, we are committed to training our team in-house using our own methods and methodology. Managers, strategists, and specialists are assigned to each department. There are up to 6 pairs of eyes on one client’s campaign at any given moment. We work hard during the recruiting process to guarantee that 51Blocks is a diverse and inclusive environment for digital marketing professionals.
Our organization views all partnerships as a group. Multiple team members on the inside are supporting your client’s campaigns, and you have direct access to our leadership team for assistance with sales quotes and unique partnership procedures. Everything we do here is personalized to each client and partner for maximum success.
There are many eyes on the campaign surrounding each customer, each serving a different purpose. This ensures that no balls are dropped along the way and that we are always as proactive as possible in terms of meeting expectations and meeting goals.
Have you calculated the costs of running and supporting an in-house staff versus outsourcing to a client-facing vendor?
We’ve noticed a trend in retention throughout the 12 years we’ve been serving small businesses and agencies. The length of your engagement will be directly proportional to how you position your white label team. It is far superior to have the person who is in the trenches every day explain to your client the victories and losses, as well as strategy and trends, than to try to explain it yourself.
Our exception with longer collaborations where we are simply fulfilling and successful with retention is that our partner is also an expert in this field. So, if you’re confident in your ability to speak about what we’re working on and how we’ll reach our goals together, you might be able to overcome this obstacle.
We investigated positioning and cancellation relations at our agency from January 2022 and discovered the same issue across the board. Non-client facing accounts, particularly those with a smaller customer base and budget, struggled to keep clients for more than 90 days. Our partners who put us on the front lines to educate, set and manage expectations, and save any client who isn’t recognizing the value of the service had a client LTV that was roughly three to four times longer on average.
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